Facial recognition software vendor — Face-Six — has recently entered the church market with their Churchix product, and we had the chance to speak with the company’s CEO Moshe Greenshpan about what drove them to the church world.
Operating in a high-end security market for several years, what brings you to the church market?
The truth is we were unaware of any church market, let alone had any plans to hit this market, until product orders started piling up. Within a short period of time we’ve been approached by 10 different churches from all over the world, all asking for the same thing – give us a face recognition software that can identify members attending our events.
What’s so special about event attendance?
Church events are the church way to interact with its members, and naturally the attendance to those events is very important. Event attendance stats help the church to measure the success of each event, see what event types are more popular than others and also track the attendance of specific members.
What about invasion to privacy?
Well that’s a good question. It’s important to understand that churches already manually track their members’ attendance. We just provide automatic and efficient way of tracking attendance using face recognition technology. We encourage churches to set up Churchix in a registration checkpoint where members are voluntary registering themselves by just looking at a camera. The church can offer members different incentives that will happily make them look at the camera.
What are the reactions to Churchix?
Reactions are simply overwhelming. Churches we spoke with are saying it’s like a dream come through. Imagine the effort required to manually track the attendance of 100 or 500 members. Try to manually track and register 1,000 members – It’s almost impossible. With Churchix it’s a piece of cake.
How does Churchix work?
Churchix is a desktop application which you can download and start using immediately. It allows the church to enroll its members’ photos into the software data base, and connect a live camera or upload pre-recorded video files or photos for face recognition matching.
Each face appearing in front of the camera is extracted and being matched against the pre-enrolled members. Churchix displays the matches in real-time and allows the church to manually override matches in case of a wrong identity.
How accurate is Churchix?
In a controlled environment Churchix’s accuracy reaches 99%. Of course, real life is not a controlled environment, but if you follow our recommendations accuracy is pretty impressive.
What are the important accuracy factors?
You need to make sure you have good quality photos for enrolling your members, and that your lighting conditions are good in the camera’s range. You also need to make sure your members face and look at the direction of the camera.
Do you have any plans to develop other products for churches?
Well, we are a face recognition software company so we don’t have any plans to develop products which are not in our domain.
See Churchix in action: