What a great mindfood post from the other day by Ben Arment:
The better an idea, the less sales is needed. Great ideas spread virally; they don’t need a hard pitch. If you’re selling too hard, your idea has moved from revolution to institution… and you need a fresh idea.
A great conversation is already underway on his blog but I’d like to start one here specifically about web technology and “sales”:
How has web technology enabled you and/or your ministry to “sell” your message better (or worse)?
[Picture from Etoholic]
Jim says
i soaked on that for a bit myself…my mentor is huge on not pushing or forcing, but finding natural connections and letting God open doors…Ben's always chock full of stuff…which is probably why he's doing what he's doing…
Phillip Gibb says
You know man, before there was the bi- monthly newsletter at our church and then there was nothing.
Ok there was group, but even that was not enough to keep the message alive during the week.
Now….
Now, it's all fruit and daisies 🙂 Well maybe not, maybe there is a better term.
But now with us jumping big on FB, then twitter then blogs we are helping to keep the message alive.
It has certainly helped and yes it can get better, but at the moment we are using these tools to "sell" the message better for sure.
shot to Ron Tuffin (@ron_tuffin) for breaking the bi-monthly newsletter mold and launching our Church into the Social Media sphere
David says
Web technology helps people get a "look inside" before they walk through the door. When people are checking out your church they are timid. However, having a good web site allows them to get some insight into who you are and what you are all about as a church. It brings down some of the walls so they are given a little dose of comfort before they visit for the first time. We have also been posting video sermons each week for almost a year now and that gives visitors or new comers a sense for the style of the service before coming which again facilitates comfort.