For a long time, it was a hard and fast rule: websites had to be designed such, that the most important information was ‘above the fold’. And above the fold meant here ‘what you see without scrolling down’. It was the digital translation of the ancient newspaper rule that the biggest news had to be on the top half of the newspaper.
But was it true?
Did websites indeed have to be designed like this?
Did ‘the fold’ matter and more importantly: does it still?
[Read more…] about How-To Solve the ‘Above the Fold’ Dilemma