I love Instagram. It’s probably our fastest growing platform as a church (and it’s actually the fastest growing platform in general, surpassing Pinterest). Our congregation loves Instagram.
Recently, I’ve been reading numerous growth hacks for Instagram, trying to get our following up to at least 1,000 by the end of 2015. It should be easy to do. I think we (Brentwood Baptist, you can follow us if you want ?) started off the year around 600 and we’re up to 968 today (August 27, 2015).
We have a couple of strategies that we implement. We try to consistently quote our pastor, share worship moments, and show some church members faces. I wrote about that in this post on ChurchMag.
But what I’d like to talk about today is how I managed to lose followers while just trying to nurture the followers that we do have–whoops!