Ah, Instagram — the only social media channel that you can’t schedule ahead of time.
There’s a lot of pain and beauty to that.
Our team recently discovered that Instagram was giving us the largest return on investment. We found that post after post has more engagement than anything we post on Facebook or Twitter. We know that our church uses Facebook more than Twitter, but the statistics for Instagram really changed our minds on what we should be investing our time into, especially during live events.
Here are 5 methods we’ve used to create church Instagram posts:
1. Photos During Worship
2. Photos with Song Lyrics Overlaid
3. Quote Art
4. Sermon Art
5. Sermon Clips
A lot of our Instagram art we create in house using Adobe products, but some of it is on the fly in apps like WordSwag or Studio+.