One of the most beautiful things about social media is the wide array of uses that are possible by those that use them.
Although I’m a huge advocate of providing unique value wherever you are and in whatever you do I’m not dogmatic about it; go on and be your bad self and do whatever you’d like with social media, even if it doesn’t provide any tangible or explicit said “value.”
That’s why when I hear stuff like Jim Walton’s idea that you must create value via your tweets (and be constantly thinking “Am I creating value”) I tear up a little because a little internet gnome died online due to too much thought being spent on a tweet.
But Jim…!? What’s Twitter for…?
Twitter is a social networking site that allows you to say whatever you want to say in 140 characters or less.
I think that includes talking about completely pointless babble as well (which he mentions).
Of course, “gnome dying” part is simply bogus nonsense but that’s the point; although I’d recommend that we be wise and discerning with our blog posts and tweets it’s ok to simply have mindless fun too, and as a leader I think there’s an opportunity to be authentic which means that always having “teaching moments” or pithy statements as tweets is lame.
We could, of course, go down the rabbit hole of defining “value” but that would bore me so much that I’d have to tweet about it.
Adding value? Please do. If you’re not? That’s fine too.
[Image from ElDave]