Of all of the Facebook tools that we have looked at so far, they have all consisted of posting some kind of content to Facebook. Bufferapp allows for frequent and continuous material, Share & Get It allows for a new marketing strategy, and ShortStack provides a new way to interact with users on a blank canvas. Yet, creating and updating content is only part of the game and for the average Facebook Page admin, with these tools you pretty much have to be confined to a laptop or desktop to use them, creating limited use of the Facebook Pages. The Facebook iOS apps change all of that.
In the past year, Facebook has grown their mobile apps to a total of four and each serves a specific function. While the critic has been made that there are too many apps, I single bloated app would simply not be feasible and in my opinion, Facebook has done an amazing job of integrating the four of them. Below we will look at each app individually and share what the Facebook Page user needs to do to maximize their impact.
- Facebook App
This app is for the ordinary user and outside of business is my go to app. Its seamless integration to the Facebook Pages App allows me to do the personal work I want to on this app and if need be, a simple click on my seventy8Productions tab will actually open the Facebook Pages App for a more powerful usage. At the same time, the notifications do still come up for Pages in this app and I hope that they do not change this as it is quite handy. For Facebook Page Power Users: 3/5 - Facebook Pages App
With the integration of Facebook’s mobile strategy, it was necessary to be able to do so much more than just update a Page’s status from your iPhone or iPad. Initially, the app would only allow you to post a single picture, a status, and look at the very basic Insight statistics. Now, you have the added capability of a richer Insight format, sending messages, adjusting your settings, and messing with your admins. Because of the limiting of the nature of the device (not a strong keyboard and small screen size), I do not see this app getting much more powerful, but the potential is there for users to manage and maintain their page through this app. For Facebook Page Power Users: 4/5 - Facebook Messenger App and Facebook Camera App
Unfortunately, there is no integration for Facebook Pages with these two apps. This is a serious flaw that would be great if could be resolved. (More so with the Camera app than the Messenger) The ability to only support your casual users and completely neglect your Page users seems like a bad business choice and with the power of G+, Pinterest, and Twitter, Facebook is only going to be able to maintain a mobile superiority (if they even have that advantage) if they continue to promote their Page users as well. For Facebook Page Power Users: 0/5
Do you prefer Facebook iOS apps or the browser apps on your laptop/desktop?
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