I have been repeatedly asked what tools I used to maximize my usage of social media. In the past, I have shared several tools that you can use for Twitter, but this week we are going to be dedicated to tools that you can use for Facebook. As we have said before, do not treat Facebook like any other social media, even the tools that you use.
Bufferapp is one of those apps that came on to the seen in the blow up of social media to do scheduled posts and tweets well. You will recognize that on Twitter, we have been promoting this baby up significantly and we do love it. Of course, with the newest addition to Facebook pages, scheduled posts, some may not find value in this application any more and that is fine.
Below we have some likes, dislikes, and tips to use the tool well.
Likes
- Simple to schedule to post at the optimum time.
- All scheduled times are predetermined so that you can use your Facebook analytics, set your scheduling times, and not worry about it later when writing your posts.
- They have a very good mobile iOS app.
- They have integrated with several browsers so that when you visit a site, you click on the Bufferapp icon and instantly add a blog post webpage to your Buffer feed.
Dislikes
- You are limited to 10 scheduled posts unless you pay or refer heavily.
- They do not have a Facebook integration incorporated for Facebook (Yet. They did add Facebook Insight to their website last week)
- They need to have a redundancy check for Twitter specific @ and # calls that do not show up in Facebook.
Tips
- You will use Bufferapp a lot for Twitter. Post till you are blue in the face (Facebook blue that is). But do not post on Facebook more than twice a day, including manual or scheduled posts.
- When posting to Twitter, you use tons of hashtags and @replies, but it comes off as tacky for Facebook. Simply copy/paste the tweet into your post and then strip it of the Facebook attributes.
- Find research out there when the optimum time is to post and keep close track of your analytics to find out what times, posts, and interactions are at their highest.
We would love to hear from you. What do you think of Bufferapp and what is another tool (web, mobile, or desktop based) that you use a lot?
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