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Archives for February 2019

Has A Problem [Building A Storybrand Book Club: Chapter 5]


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[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here] Why does your organization exist? What is it hoping to do for the community or audience that you have or hope to gain? What is its purpose? In so defining these question and using the content in this chapter, we look to be able to find a conflict that may be happening within the customer's life that allows us to ... Read More

Virtual Reality Church [Video]


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We've gone from churches in the barn to air-conditioned buildings to full on-stage performances and now we can live stream and tithe towards our church from the comfort of our own home. The next big technology being touted for churches is Virtual Reality which I have talked about a couple of years ago and we discussed on the podcast. Some churches have already bought into it and the Bible Museum in Washington D.C. even has a virtual tour you can go through to see their location with a unique ... Read More

How to Get Started with Video Marketing


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As a ministry, church, or non-profit organization, reaching people with your message is probably of the utmost importance to your vision.  Whether you are engaging with a congregation through video announcements, teaching a message or series via social media, or advertising an event or fundraiser, the presentation is paramount.  With this in mind, consider a few statistics from Roar: 46.1% of churches surveyed say that social media is their most effective method of outreach, compared to ... Read More

Why Church Leaders Can’t Afford to be Drones


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Drones are everywhere. No, I’m not talking about the unmanned flying aircraft—although there are quite a few of those around, too. When I say drone, in this case, I’m referring to people. But wait—how can people be drones? Is this another post about a robot takeover? Hold on and allow me to explain. ... Read More

Let’s Meet Robbie Soto [Podcast #251]


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This week on the podcast we feature another member of the ChurchMag community! Several weeks ago we shared in the ChurchMag Facebook Group that we wanted to start having various ChurchMag-ers on the podcast. (Are you interested? Let us know!) This week we Meet & Greet Robbie Soto! ... Read More

ChurchMag’s Instagram: Takeovers


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I talked about the ChurchMag Instagram earlier this year here and I'm proud to say that just as I hoped, the account has come to life with more posts and more community (aka followers). But I still have one other thing to bring to life as I hoped to at the beginning of the year: Instagram Takeovers. ... Read More

A Character [Building A Storybrand Book Club: Chapter 4]


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[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here] One of the classic mistakes most businesses make is to target “everyone”. The StoryBrand approach is completely against this idea. Although, unlike some other marketing ideas which tell you to write out a detailed ideal customer profile — full of demographic and psychographic data — the StoryBrand framework gets you ... Read More

Top Pros and Cons of Playing Video Games Regularly 


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Playing video games can be a relaxing pass time. Only if you don’t overdo it! The advantages and drawbacks here come a dime a dozen, and they range from anything as inconsequential as a slouch to improved cognitive flexibility as well as quick reflexes. The slouch can be remedied simply by including a reclining desk chair in your gaming rig set up for improved comfort. A simple step that can make all the difference. There are, however, some drawbacks that are more severe. Let’s take a look at ... Read More

Online Presence 101 Throwback: Basic Information


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Despite web development and social media advancements, some things will not change. These unchanging principles help us keep some important things in sight. In an earlier post, Engage, Respond and Answer, we explored the principle of engaging people. In this post, we look at another Online Presence 101 Principle: Basic Information. The number of rebrands and freshening up content doesn't change the fact that information is still important. ... Read More