Having done digital content marketing with social media, blogging, and advertising on Google Adwords, tracking content marketing ROI is NOT an easy thing and could take as much or more of your time than creating the actual ads themselves. For those that do not understand ROI, it stands for “Return On Investment.”
Let me be clear, no one has been able to nail down the perfect ROI and with walled web platforms like Facebook and Google SSH search results, it is getting harder to do. That being said, the infographic below is a good start and we try to translate some of it for churches and ministries.
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