This infographic (below) focuses on “creating a culture around your brand.”
As I made my way through it, I thought about the strongest brands. I don’t mean the biggest brands per se, but the strongest brands. Those that have a dedicated following, not just a popular following. I think there’s a difference. It’s like the difference between Burger King and Apple computers. They are both big brands, most everyone know what these brands are, but Apple’s following is far more dedicated than Burger King’s.
While thousands wait in lines for Apple’s latest product — overnight sometimes — you won’t find these same lines outside of Burger King when they release a new burger.
So what’s the key ingredient between these two brands?
[Read more…] about Creating a Culture Around Your Passion [Infographic]