This infographic (below) focuses on “creating a culture around your brand.”
As I made my way through it, I thought about the strongest brands. I don’t mean the biggest brands per se, but the strongest brands. Those that have a dedicated following, not just a popular following. I think there’s a difference. It’s like the difference between Burger King and Apple computers. They are both big brands, most everyone know what these brands are, but Apple’s following is far more dedicated than Burger King’s.
While thousands wait in lines for Apple’s latest product — overnight sometimes — you won’t find these same lines outside of Burger King when they release a new burger.
So what’s the key ingredient between these two brands?
I think it’s passion.
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From that foundational passion, some of the most iconic brands have been forged.
I don’t think the corporate decision makers at Burger King are really passionate about hamburgers. What they are passionate about, I would imagine, is building a successful business.
The Church’s Passion
So what’s your church’s passion?
Praise and worship? Conferences? Mission trips? Jesus?
I think this can be a missing element in church culture. A church’s ‘brand’ has been forged with passions that do not resonate with the community. Like Burger King focusing on profits.
So what would it look like if more churches were more like Apple or Harley-Davidson, and forged a culture around their passion for Jesus, loving the lost, and caring for the orphans and widows?
Do more churches need to refocus their passion?
What do you think about this?
[via Master’s in Marketing Degree Guide | Image via Βethan via Compfight cc]
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