It’s #GivingTuesday!!
Archives for November 2012
5 Marketing Don't with Google+
In the last year of working on Google+, I have seen many people assume so many things about this social network that have impacted how they approach the way that they use it. Some of it has been good, like when they assume that Google+ will eventually be a social media powerhouse, while other assumptions have been way off base, like thinking that it is okay to just share links and move on with your day without any interactions.
We want to give you some things NOT to do on Google+ and even some good tips to follow to improve these bad habits and incorrect thoughts.
eBook: ‘Untitled’ by Blaine Hogan
Our very own editor around here, Eric Dye, reviewed this book when it was released several months ago. He said the following about it in his original post.
It’s like a tall cold class of water on a hot summer day. Refreshing to say the least. Although the author, Blaine Hogan (creative director at Willow Creek), is an experienced ’creative’ himself, this is not a book that panders to the stereotypical creative persona. This is a book that calls-out the ‘creative’ that’s deep inside of all of us!
Originally, only the first chapter of the book was available for free, but now it’s available in it’s entirety!
Avoid the 12 Scams of Christmas [Infographic]
Christmas is a wonderful time of reflecting on the years and counting the blessings that we have been given from Christ. From Jesus’ manger scene to the selfless giving in our living rooms or with wonderful organizations like Operation: Christmas Child, the season is about sharing the love of Christ to others.
Unfortunately, it is also one of the biggest scamming months of the year, too.
[Read more…] about Avoid the 12 Scams of Christmas [Infographic]
Why Must It Be Facebook Pages vs Groups? [Part 1]
It should be both!
I was prompted to seriously investigate the whole Facebook Pages vs Groups aspect because of the ChurchMag post ‘The Benefits of Using a Facebook Group For Your Church‘. The key issue for me revolved around the 100% notification capability that Facebook Groups gives, against the limited newsfeed push that Pages gives because of EdgeRank.
But the issue is bigger than just whether everyone get’s to see my Church’s content. Rather, deciding on whether to use Facebook Pages and/or Facebook Groups is an issue of strategy; not just your Social Strategy, but also your Web Presence Optimisation (WPO) Strategy (that is your digital footprint) and your Search Engine Optimisation (SEO) Strategy (that is your online “findability”). It also has to do with Privacy.
This is the first post in a five part series where I’m going to share what I’ve learned as I considered key points that I felt impacted Church communications strategy the most. The first two points that we’ll be looking at are WWW Visibility and Branding.
[Read more…] about Why Must It Be Facebook Pages vs Groups? [Part 1]
Introducing: TED Playlists
Right when you thought that TED couldn’t get any more awesome …