A Recipe for SEO Success

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Before you even begin to think about working on your SEO, whether it be your blog, organization or ministry website, you need to know the language. The following recipe outlines some major definitions that are key to building good SEO. This 'recipe' not only outlines these key words, but it also has some good tips, too. Take a look at these ingredients and start cooking up some awesome SEO! ... Continue Reading

Introducing Facebook’s New Graph Search

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Yes, I was one of those who waited eagerly to find out about Facebook's new offering. With the news conference scheduled, the IRM (Internet Rumor Mills) were fully stocked with guesses. Paid messaging? New layout? The Facebook Phone? Zucks telling us to back off of posting his sister's pictures on social networks? Since the (almost) fiscal cliff, nothing has been this riveting (outside of the return of NCIS). So what did Mark Z have up his sleeve? A shot across the bow at Google. ... Continue Reading

How-To Cite Creative Commons

Creative Commons Infographic

Whether you work for a church, ministry, blog, or business that uses images, you have run into the Creative Commons licenses. You may never have read them before and do not know what you should or should not be doing or you may be very affluent in what you can and cannot do, but that does not take away from how much it can impact you in the future. To not do so will leave you open for trouble in the future. DO NOT let ignorance be your only excuse. ... Continue Reading

3 Firefox Plugins to Help You on Your SEO Journey

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So you've got an awesome website, but Google hasn't figured out how awesome it is yet, and as a result you're not turning up on the first page of results where you would like to be! Perhaps your church is being trumped by other local churches, so no-one new is coming along because they haven't looked on page 2 or 3? It's the question that everyone with a website asks - 'how can I get up onto page 1 of Google?' . ... Continue Reading

The Chris Brogan Effect [Video]

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Bryan Allain, founder of Killer Tribes, had a brief and initially uneventful interaction with Chris Brogan, a big online business man on Twitter. After a friend praised Bryan for his work, the simple conversation sent Chris to Bryan's website and sent a wave of emotions and actions to make Chris's experience the best he could have. Bryan has summed this up as the "Chris Brogan effect" into two parts for how we should look at our website with fresh eyes: Are there any messes I need to ... Continue Reading

Small Business Saturday [Infographic]

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Normally when I look at an infographic, I share the premise for the infographic, then the details I find relevant, and finally the infographic itself. This time, I think it would be wise to change it up. Here are the best parts of the infographic below: Small businesses need to be online because only 5% of customer's time this holiday season will be shopping. 22% will be on social networks and 21% searching online. 63% of small businesses do not have a website and 25% of businesses do ... Continue Reading

Why Must It Be Facebook Pages vs Groups? [Part 5]

It should be both! Quick Intro For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church's Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication's strategy. In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In ... Continue Reading

Why Must It Be Facebook Pages vs Groups? [Part 4]

It should be both! Quick Intro For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church's Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication's strategy. In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In part 3, we looked at Engagement. In ... Continue Reading

Why Must It Be Facebook Pages vs Groups? [Part 3]

It should be both! Quick Intro For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church's Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication's strategy. In part 1 of the series, we looked at WWW Visibility and Branding. In part 2, we looked at the whole Notifications aspect. In this third installment of the five ... Continue Reading

Why Must It Be Facebook Pages vs Groups? [Part 2]

  It should be both! Quick Intro For a long time there has been a bit of a war/struggle between should one use a Facebook Group or a Facebook Page for your Church's Facebook presence. Each have their pros and their cons and we need to better understand what these differences are and how they impact Church communication's strategy. In part 1 of the series, we looked at WWW Visibility and Branding. In this second installment of the five part series, we'll be taking a look at ... Continue Reading