There’s a certain benefit to having ‘timely’ posts, or posts related to current events. You can often get a nice bump in your statistics if you manage to work in a hype, an issue that’s in the news or a trend.
But who will read that post a year from now?
Take Gangnam style. Personally, I don’t get what the fuzz is about, but no one can argue it’s not ‘hot’. So everyone who’s blogging is writing about doing something ‘Gangnam style’.
But do you really think that a year from now, anyone will even remember what that was about, let alone read posts about it? Continue Reading…
Odd as it may sound, one of the scariest places to go is church. When a visitor – especially one that hasn’t been in a church for years – takes that first step inside a church building, they often are filled with numerous anxieties and questions.
What door should I go in? Am I dressed appropriately? Will people be nice to me? Will they be “too nice” and try to push me into something I’m not ready for? What are the escape routes in case my experience goes horribly wrong?
These are just some of the questions many visitors have when they come to your church.
But Google has offered a way to calm many of those fears and provide a safe and easy way for people to get the answers. Last month, Google unveiled a new feature to Google Maps – interior photos for local businesses. It’s the perfect way to give a virtual tour to people wanting to check out your church or organization.
To promote the new feature, Google has created this snazzy advertisement going out in select areas. Check it out:
It may have been around for a while, but I somehow missed it.
Did you know you search for images with images on Google?
It’s incredibly easy.
Do you pay for advertising ever for your website? Maybe through Facebook or Google?
If you do, you may be getting shorted because web bots are currently clicking on advertisements all across the web.
What does that mean? It means a computer who will not read your content or buy your stuff is costing you money. Not real people, but just a computer program. Here are some statistics and guides for you to review:
When is the last time you Googled yourself?
You know you have done it and estimates are at least one other person has done so. Maybe that person is a future or current employer, a long lost friend, or a stalking ex-girlfriend.
We’ve recently talk about this on ChurchMag before, what kind of content comes up and do you personally have control over what is being said?
Businesses, what are your employees’ Google results because that reflects on you. Churches and ministries, recognize that your church staff have an online profile and you really should look into what is being said, even if you are not currently doing a performance assessment.
Below is an amazing infographic of some thorough data on what is happening with people’s own Google’d results.
SEO infographics are a dime a dozen, so initially I was going to pass on this one.
However, it such a nice approach to it, I thought I’d pass it along.
My favorite is it’s simple look at what’s important for web crawlers versus users.