The digital world is ever changing and even Google who has been at the forefront since the Internet became popular has found itself needing to regularly change with the times. 2015 is no different with more results coming up on mobile, more competitors having better results, and needing to fight off anti-competitive claims worldwide. But if we are being honest, they have defined what it means to search.
And it is in this definition that churches can find a huge resource if they know how to navigate it well.
- There are 100 billion search a month on the Internet. That’s 22,815.42 searches every minute.
- 50% of the time a branded result is the first and it has a click through rate of 50%. So if you want to own the search term Baptist Church in Colorado Springs, you can expect at least half of all people to search that to end up at your site.
- Mobile search is increasing making the top two or three positions on search results more and more important because there is less and less space for results to show up on a screen without scrolling.
What has your church done to be successful with search?
[Image via JBH]