Social media has become mainstream in today’s competitive business world. Nearly every business, big or small, is investing in social media in one way or the other.
Social platforms such as Twitter, Facebook and LinkedIn are just the tip of the iceberg. There is consistent innovation and expansion in social media world, along with sustained growth in the number of users. Well over one billion today.
It is the most powerful weapon for increasing revenue for small businesses and professionals. There are numerous reasons as to why it is effective for small businesses to invest to social media marketing.
Targeting consumers with advertisements on radio, TV, newspapers, and billboards is traditional method which cost companies millions of dollars. Results are measurable but questionable.
Commercial breaks on TV are typically used for quick trips to the refrigerator or some other place. Do you really expect that some driver on a busy highway will have his pencil ready to take note of the phone number from your billboard?
Social media has changed all this.
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