The age of Social Media has settled in and now we get to watch it evolve as it unfolds. Many have tried to tame the beast, but it has a mind of its own. It can be difficult to predict and seemingly impossible to tame.
Has anyone come close? Is there a formula to Social Media success? Who has been successful at it anyway?
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The research shows that brands that rank highest are those really engaging with customers through the channels that mean something to them, it just proves what we have been saying all along, there is no cookie cutter approach. eBay has shown its ability to do this in spades, pipping Apple to the top spot.
Social media snake charming …
[via ALTERIAN]
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