Amazon wants to give you a free Kindle!
Not just everyone, though.
Amazon would like to see a free Kindle find its way into the hands of their “Amazon Prime” subscribers. Amazon Prime subscribers receive free two day shipping on everything they buy from Amazon, at a subscription rate of $79 per year.
With Amazon already biting at the heals of retail giants like Walmart, I can’t imagine what else could solidify Amazon’s loyal customer base than this. They will be placing there most popular product into the hands of their most loyal customers, who will then in turn purchase their eBooks from Amazon.
With eBooks out selling paperbacks, this is not only key for Amazon’s survival, but a great way to lock-in future customers. Much like Apple did with the iPod and online music.
A free Kindle? As soon as Amazon can figure-out the math, you bet!
[via TechCrunch]
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