There is something I used when I was developing large scale enterprise web products in the marketplace and it’s called the Rule of 1 in 1 Week.
It goes something like this:
- When someone visits your website, do they “get it” in the 1st second?
- If they’ve managed to stick around for up to the 1st minute, are they using it as you had originally intended? Are they annoyed? Have they gotten up and left?
- Has your user been there for more than 1 time in the 1st week? Why? Why aren’t they coming back? Or why are they coming back? Have they found it useful, fun, engaging, helpful?
- In the 1st week, have they told at least 1 other person about the web product? Why or why not?
- In the 1st week, have they realized that their life is completely useless or meaningless without your product? Have they broken out in cold sweat if they thought the service would disappear?
Although much of this is somewhat silly, these are some valuable things to think about. I would print this out for myself and my development staff as we moved forward with our launch.
I especially liked the last one. That always made people chuckle.
In a world of constant distraction you want the visitor to stick around for more than 1 visit, 1 pageview, and 1 exit.
[Image from LWR]