Maybe the most important part of social media is the “Return on Investment” or ROI. This very business concept is the basis of marketing. With social media being so new for advertising, a need to stick to the basics is essential along with a definition of what the goals should be. For many who have a Facebook Page, they do not have a strategy, goals, or know what success actually could look like.
For ministries, businesses, and hobbyists alike, the goals must be clear. Do you want sales, web traffic, or overall visibility? This very goal will define how to approach your social media accounts and how much should be put into it.
Here are some of the highlights from the infographic below:
- Sales is only the fifth most measured ROI on social media, behind followers, website traffic, and mentions
- The best tool is not just Facebook Analytics or Twitter measurements, but to integrate Google Analytic’s Social Value
- The top three ways to get fans are to offer promotions/discounts, show support for the company to others, and get a freebie.
What does your goals and ROI investment look like?