For those of you that have been following tangle.com for sometime now, you will recall that Godtube.com was the original destination and branding.
Over the past few years, they’ve experienced significant growth. And in an effort to continually provide safe content for the audience and provide a better user experience, tangle.com went straight to their users for feedback, suggestions, and input.
The result? tangle.com is back as Godtube.com.
In case you’re not familiar with the site, Godtube.com seeks to be a safe, family-friendly Christian site that provides a variety of content from videos, to music, from ministries, to community, and more. To that end, the content is monitored and moderated to ensure its place in the Godtube.com culture.
Good stuff.
In contrast to Youtube, what are your thoughts on this as a viable alternative for the younger audience?
Here’s the email that was sent:
ADAMHOEK says
Hey fun,
I like Godtube better than tangle as a site name. Tangle doesnt really say anything. Although, the logo does look pretty cool.
I think Godtube is a good option vs youtube. I am on youtube alot and most of the top video makers all use sex to sell their videos (whether they have anything to do with sex or not) So Yay for Godtube. A safe place for people to be entertained without worrying about embarrasing moments around the family 😀
Steve says
They brought GodTube back earlier this year, right? Now they just decided to drop Tangle.
Aaron Skinner says
This is very sad to me. Tangle was atleast a decent brand name executed by a good designer. Having worked in and with churches for several years now, I find the Christian community to be
1. Very impatient when it comes to building brand equity. If a church re-brands and doesn’t experience massive growth within a year of the brand launch, you’ll see the old logo come back or new proofs floating the offices from someone’s nephew who has Photoshop.
2. Way too democratic in their approach to design and development.
I understand getting customer feedback and maybe the point is just to be another seperatistic “Christian alternative”, but any hope of branding effectively to an “outsider” mindset is now lost because a bunch of homeschoolers (I can say this because I was one) and their moms had enough time on their hands to assert their “expert” opinions.
Check out this awesome article on Rebranding from a more credible source than I:
http://www.rebrand.com/stuff/contentmgr/files/8132c23e437cbdad2e5f4206e9f782c8/miscdocs/top_20_rebrand_mistakes.pdf
Travis says
I like the “safe alternative” aspect of what this company/site is trying to do. I have a great dislike for calling it Godtube. I feel that it just fuels the criticism that the Church gets for ripping off pop-culture. If you have a good product you don’t have to call it something to clever to make it work.
PaulSteinbrueck says
I thought Tangle renamed itself back to GodTube in the spring. I think I remember reading that somewhere 😉 …
https://churchm.ag/wait-a-second-godtube-is-back/
And for what it’s worth, Tangle/GodTube was acquired by Salem Networks in June:
http://en.wikipedia.org/wiki/Salem_Web_Network#Tangle.com.2FGodTube.com
Has anything changed recently?
jeremy says
well, when it was tangle, i signed up to see what my daughter would experience if i let her get an account… in less than a week i had 10+ spam messages in my Tangle inbox telling me about wonderful money i could make from off shore accounts or random broken english (i.e. – from an automated translator) messages about becoming good friends and stuff.
So, i let her watch the vids… but not sure about “safe alternative”
John W Snyder says
Didn’t GAP just do this with their logo. Same, same, but different
Chris Loach says
I am going to post some GodTube videos on my MyPraise profile page…kidding. I just don’t get it…
Brad says
what I find interesting is there is a breakdown somewhere in the “Branding” department .. Either it is GodTube or Tangle .. pick one and stick with it …
Also .. anyone notice the Social Media efforts of GodTube or Tangle? Why, oh why did GodTube not secure http://twitter.com/godtube when they had the chance? From the looks, right now GodTube.com uses @DailyGodTube .. I mean really. You obviously have an identifiable “brand” in GodTube .. why not use “GodTube” – who decided on “Daily GodTube”?