Wow. Didn’t see this one coming.
The look is simple and very stripped down and I personally had some trouble with the flash video player (I really do not like auto-play functionality either…).
A number of questions pop into my head though with this move…
Some of these are:
- Duplicating content? What about www.Tangle.com/video?
- What’s the strategy behind bringing back GodTube.com from the dead? Did the existing brand-equity loss from GodTube to Tangle be that bad? It would seem so (see graphs below)
- Long term plans? Splitting the business?
Check these graphs out about their declining traffic patterns:
Regardless of what they are planning on something definitely needs to be done about their sloping traffic… the graphs need to point the other way!
Hoping for the best GodTube/Tangle… prayer might be a good strategy too.
What do you guys think?