In many church communication blog articles and Facebook groups, I’ve seen a common recommendation: “Use Unsplash photos for your church social media and website”. I’ve done it myself and will again in the future. But there are some very good reasons why your church shouldn’t use Unsplash. And, the more I see Unsplash photos being used, the more true they become.
I’ve written here before about how as humans we need to get off our phones more, and how that came to a head for me as a picture-taking addict. In the video below John Green talks about the evolution of taking pictures / videos and reminds viewers that even with all that cameras are today, they still don’t see everything. And yet, we’ve all become addicted to taking pictures.
In this post, we are going to discuss opening an Unsplash account for your church brand. Whaaaatttt?! Have you heard of Unsplash? It’s a great gift to your design team. Unsplash.com is disrupting the stock photo marketplace. It is 100% free, 100% Commercial Use photography that has been gifted to the world of creative works by countless independent photographers.
One of the tips I learnt early on in photography, is that using your cameras small flash often causes a really bad effect on your photos. This is due to the basic rules of light which state that a small far away light source creates a “harsh” light and a large, close light source creates a beautiful soft light. While it is not an absolute rule that you should never use your built in flash (or pop up flash), it won’t help you to create beautiful soft portrait light.
However, in this video you’ll see an incredibly simple way to improve your light from a popup flash with a very simple and cheap piece of equipment.
Have a look:
So… You’re a photographer and everyone at your church knows it. They approach you one day and ask if you’ll consider doing photos for a special service such as Christmas, Easter, July 4th, etc. in addition to other events surrounding those holidays. Anybody can take snapshots. So instead of giving them the typical things one would see in almost any service, be creative. Do something people will remember. Stand out. The best part is, it’s not difficult. Taking great and creative photos at church events won’t happen by accident. You have to be intentional.
Here are several things to keep in mind…