The easiest statistic for the social media manager to show a senior pastor, a supervisor, or the church tech team leader is how many Facebook fans or Twitter followers their account has. People use this number over and over again to justify the work that they are doing online and so the drive for social media content becomes about making something go viral so that more people are exposed to your content and therefore like your page or follow your Twitter handle.
We have some social media statistics that you really do need to show off, even if it means doing a little math, research, and explaining of what you are showing.
- Click-Throughs
While it is great that people see your content on your website, you ultimately want them to find your website and make that the home base. As Michael Hyatt states in his book, Platform, you do not have control over social media, but you do over your own website. For many, blog traffic is also important and so a great way of judging this is through the social media click-throughs that can be found on Google Analytics. - Comments and Replies
As important as likes can seem, all that indicates is that somehow these people decided to take two seconds out of their time on that social media to click a single button. Really, there is no effort there and indicates nothing. But a comment to your Facebook status or an @reply shows that the person has take the time to formulate a response. This means that even ‘Cool’ or ‘Thanks for sharing’ shows that people are directly engaged with your content. - Shares
Sharing and resharing may be the most valuable part of the whole social media experience because your fans and followers have read what you posted, decided that it was very valuable for one reason or another, and have taken intentional actions to make sure their whole audience of friends and followers also see it. In essence, they have become ambassadors for your ministry for whatever reason and are taking action.
What do you consider some of the most important statistics from your social media accounts that you feel need to be shared with your church leadership?
Speak your mind...