I get asked how much time people put into social media constantly as they see it as a huge task that is just not going to be worth it. I will say that a social media action plan without a strategy is worthless and most of the concentrated time is in developing the strategy and then it really can be as little as couple hours a week. The infographic below gives you one option to try out as a schedule, though I would highly recommend you find out what fits for you.
Here is what I see from the infographic.
- 10 min to Twitter, Facebook is 6 min, LinkedIn 6 min, and beyond.
- I do disagree that only two minutes should be given to Google+ if you use it well. You need to write out longer posts and that takes time.
- This infographic talks a lot about promoting stuff, little about engaging. I would actually say a promotional strategy generally fails long term, so know what you want to do.
What does your social media usage look like?