A lot of you have probably experienced this (and certainly a lot of startups businesses) with your past blogs (or current blog):
- You start a new blog and think it’s the bomb.
- You’ve got some great motivation behind it because you’ve discovered it’s an untapped niche that you have expertise in.
- You build it, they come, and it’s all gravy train.
- Your interest peaks, you lose motivation either because you’ve satisfied with the result, you’ve solved the “problem” or you’re interested in another problem to solve or blog about. Or, you’re simply tired and done with this “season” of life.
- You decide to “close down shop” but unsure of how best to do it.
So, what to do, right? You typically have 4 options:
- Do nothing. Let it die. And let your visitors and users feel extremely disappointed.
- Make some cash if you can sell it. Many of your visitors will leave because they came to you for a relationship, not just content. You were the blog, not just the posts.
- Hire someone else to manage it. This can work, but could be just as devastating to your visitors as #2.
- Take your entrepreneurial mindset and build it bigger, stronger, and better than ever. In other words, you don’t quit.
I’d say we need a lot more of #4. Relationship-building takes a ton of time, and most people bail before they’ve even begun to understand the social dynamics and time required to become a “success.”
Especially in our case, as people who are all about relationships, I think this is an opportunity to not be like the world, where tons of people quit (and many for the right reasons, mind you) but to persevere.
You may even surprise yourself.
[Image from Kmevans]