When you go to McDonalds, did you know that they try to get you to hurry up and order with the colors in their logo as well as the design of their menu?
Starbucks is pushing “premium coffee” just by showing you their green mermaid even before you figure out the cost of a Venti.
And Chase is wanting you to not worry about the issues of money just with using blue through their logo.
How is your church’s logo impacting your congregation and new visitors?
Are you communicating what you intend to?
Here are three statistics you need to take away from the infographic.
- Marketing researchers and analysts have found that 93% of an appeal is visual. 85% of that is through color.
- Colors can communicate meaning without shapes or words attached. Yellow and red are attention grabbing, blue and purple are calming, and black and green shows wealth and luxury.
- If your website is loading slowly, who cares what colors you have. People won’t stay to see what you have to offer. Churches, improve your download bandwidth speeds with hosting services.