I couldn’t agree more:
Every product will solve multiple problems. Yet if you base your marketing on individual profiles, each message will be far more powerful than if you simply try to get every single problem across in the same message.
As our team continues to solve problems by creating them one of the answers to the apparent conundrum is through channel marketing.
I think the Church could learn a thing or two from very simple product modeling and channel strategies online. Even the most-basic elements of good product delivery can change the way you see the web and how you create and manage your online presence.
How is your ministry solving (or creating) problems strategically? Do you even care?
[HT: Psychotactics]
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