Google has done some interesting research into how people use media in their daily life, especially in how we use screens.
They wanted to know, for instance, how activities on one screen (say an iPad) affected those on another (for instance a smartphone).
It may seem like a bit of an abstract research question, but it has resulted in fascinating findings:
- 90% of all media actions are screen based.
- On average people spend 4.4 hours a day of their leisure time in front of screens, with the TV being most popular, followed by the PC or notebook, tablet and smartphone.
- The choice which screen to use is driven by the context: where we are, what we want to do, etc.
- 38% of our daily media interactions is done with a smartphone.
- Tablets are primarily used at home and their main function is entertainment.
- We’ve also become quite accustomed to using multiple screens at the same time, with the combination of the TV and our smartphone being the most popular.
- The TV no longer holds our full attention, 77% of the users is using another device at the same time.
- Smartphones really have become the backbone of our media use.
Check the slide presentation below for more useful data:
[scribd id=104313542 key=key-2c8q5mvqawdh7d1bt8me mode=scroll]
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