Technology has radically changed the nonprofit world. Never before has it been as easy as it is today to find, connect, and give to charities and causes. Philanthropy and technology are working together to change the world for the better. And now with the boom of the mobile web, crowdfunding, and the high-speed Internet, it’s more important for nonprofit organizations to make sure they’re not missing their piece of the charity pie. Let’s take a closer look at some of the key points in this infographic:
- 3 in 4 Americans own a computer (75%), but compare that to 9 in 10 who own a cell phone (90%). Both mobile apps (or at least having a responsive website) and SMS fundraising tools are more important now than ever before.
- Over 95% of U.S. households give to charity. People are giving, are you making it easy enough for them to give to you?
- 1 in 5 Americans have donated online, while only 1 in 10 have given via SMS. Is this an untapped means of mobile donations?
Is your church, ministry, or nonprofit organization taking online donations—especially mobile—seriously enough?