The release of the 2015 Nonprofit Communications Trend Report has brought some new light to what nonprofits are trying to do. As churches, we can take some ideas from this project and should look to being open to shift our own strategies if need be.
The report staff came up with an easy to digest infographic to go with it, but I’d recommend jumping into the full report if you are at all involved with your church’s communication department at any capacity.
Here are my favorite parts of the infographic below:
- The most important communication channels for nonprofits include the website (81%), email marketing (64%), and social media (62%). Digital communications is most important.
- Most important social media sites include Facebook (96%), Twitter (76%), and YouTube (46%).
- The biggest challenges for communication directors include lack of time to create great content and lack of budget to support the tasks.
How is your church moving forward?
[Image via Nonprofit Marketing Guide]