Former San Diego Chargers defensive back Miles McPherson is the senior pastor of the Rock Church San Diego has got a mobile app titled: Miles a Minute (see what they did there?).
While I do not think all churches or ministries could support a dedicated devotional app like this, the philosophy behind the app can be used for churches and ministries of any size.
It is easy for church mobile apps to become like so many church websites: Directions, phone number, service times, pastor bio, etc… When it comes to valuable content that is updated on a regular basis, it does not exist. While you can get away with this for a website — it becomes a giant, interactive business card — a mobile app cannot. Who is going to download and install an app that remains fairly stagnate? Or has sermons that you just heard days before?
Miles a Minute
Miles a Minute is a great concept. I love that many of the videos are live, in the moment, unedited videos that feel intimate, can be consumed quickly and easily, while sharing thoughts and concepts that will last users for the entire day.
Like I said before, not all churches and ministries can have a dedicated devotional app, but the basic concept and philosophy is well within reach. A daily devotional video like this could be integrated into a church website (blog) and most church mobile apps. Creating palatable content in a media format that fits the medium is the only way you can justify the cost. If you are church is paying for a mobile app that is only a glorified business card, you are wasting your money.
There are too many business card church websites that are visited once and too many church apps that are downloaded and deleted after one use.
It’s time to move beyond the typical church app.