Sending out tweets needs to be very strategic. You do not want to be sending out thirty of them and annoying people, but you want to try to reach as many people with each tweet as possible. We did an analysis of our tweets recently and found that we reached more people if we post five times a day at 6:30AM, 7:30AM, 10:30AM, 1:30PM, and 2:30PM. This has ensured ideal conditions for people to retweet, mention, and direct message us.
Here are some key nuggets from the infographic.
- The best day to tweet is typically Saturday and Sunday while the worst averaged days are Wednesday and Thursday.
- You have 30% increase in engagement if sent between 8AM and 7PM.
- 1 or 2 hashtags can increase engagement, but overusing them will actually decrease it.
[HT Churchmag]
When do you get the most out of your tweets?
Raoul Snyman says
8am to 7pm in which timezone? What happens if you have an audience around the world?
seventy8Productions says
Obviously this study was very specific to the American population and the end point of this is that you do have to find out when is the best time for you.