One of the strategies that a lot of businesses (and strategic ministries) use is to broadcast the the content that they create in multiple channels.
The challenge has always been to be able to streamline this operation so as not to duplicate effort or waste time creating and publishing multiple times.
Applications and services like FriendFeed can help with this but the updates are still relative to FriendFeed and is more of an aggregator of content rather than a distributor.
What you may need is a distribution system rather than a collection system…
You can easily link your social networking accounts and even blogs up to the system in literally minutes and be updating your status and creating posts quickly.
Setup
Update Status
Create a New Blog Post
You’ll be able to manage the conversation and comments as they roll in.
You can even add more users to have a team manage the system as well.
I’d seriously consider trying this out if you’re ministry is interested in simplifying the management process of your social media strategy and online services – especially if you’re a one-man team!
Yohan Perera says
I am a one man team 😉
I am going to give this tool a try. Thanks for the intro…
John Saddington says
sure thing!
bondChristian says
Thanks for the nod, John. I used FriendFeed a while ago but gave up on it because, as you said, it’s more of an aggregater than a broadcaster. Someone told me I could use Tumbler – or was it Posterous? – to help broadcast better. I tried both but neither fit what I really wanted.
With so many things going on, I really need to start sorting out what I’m doing more methodically instead of the hodge-podge I have going on now. I’ll have to check this out.
-Marshall Jones Jr.
John Saddington says
sure thing marshall!
Josh Miles says
Been looking for something like this, as has a friend of mine. I’m going to try it out and recommend to him to use as well. Thanks so much for the heads up!
John Saddington says
WORD UP! sure thing.
Kelly Dolan says
Great recommendation. Just registered and am anxious to put it to the test. Do you have any specific opinions about redundancy across platforms. It seems many are suggesting unique content for each platform, but plenty of people are still feeding Facebook to Twitter or vice-versa.
Thoughts?
John Saddington says
it can be a problem but not a bad one. it’s ok to have more than one outlet for a source.
Andre Barnes says
Thanks John, for the heads up. I wonder how this compares to others like it. Can you write a post that compares “All-in-One Social Publishing” applications?
John Saddington says
Sure. I’ll have to take a look at a few others.
beth g sanders says
I tend to view solutions like this with caution. I see too many individuals — and even marketing firms — blitzing Twitter and Facebook with the same message. They are not involved in the conversation, no interaction, just the blast several times a day. Reply to them on either platform and you are met with silence as the next automated update has probably already posted.
I do social media for our church and I’ve found that our audiences are different for Twitter than they are on Facebook – what gets responses on one platform doesn’t necessarily work for the other. So I take the time to tailor my posts to each specific audience and stay engaged to participate in the conversation.
The danger with these broadcast services is that if we’re not careful, we can end up with basically a geekier Web 1.0 – all talk and no listen.
It all goes back to relationship – just like IRL, if you’re not willing to spend the time, you won’t develop a worthwhile connection.
John Saddington says
Beth,
you are SO right here! the audiences can definitely be different per medium.
caution is a good reaction. and management is critical!