This couldn’t be more true.
As the web has evolved so has the defining characteristics of web traffic. Better design and best practices now directly influence traffic generation.
Your role as a designer just got even more important. Make sure your organizations (and clients) understand how important this role truly is.
Brandon Cox says
And of this, we are glad!
Dewitt Robinson says
Thanks for the reminder. I’m not a designer, but I see the correlation. The Church Analytics tool and this post have been a real eye-opener. I’m going to give some thought to having my designer re-work some things and try a different approach.
Phillip Gibb says
feels like that kicked in last month for me 🙂