Creating content is easy. Anyone can do it.
What appears to separate the ‘wheat from the chaff’ sotospeak is how people respond to posts (or perhaps the number of responses, but I don’t necessarily think that guarantees quality).
The paper-chart on the left, from LateralAction, is an interestingly-good look at what a viewer might experience or where they fit.
I do not agree with the red and green strips of “ignorance factor” and “value” but otherwise the middle portion is worth taking note.
Subscribing, from a strict blog-perspective, is of course one of the top goals, but “sending” and “spreading” is also just as good, in my opinion.
Think creatively how you can get to #7-9 and what needs to change to make sure you’re creating high value for your readers.
Adoolittle says
Interesting approach. What does #6 "shift" mean?
human3rror says
Shift: The article is transformational. The reader is so deeply affected (in a positive way) by the article that it shifts some of their values and beliefs. In other words, this piece of writing will transform the reader and make him or her grow.
Adoolittle says
Thanks! I was distracted by the "ignorance factor" and assumed that "shift" had a negative connotation.
[How] do bloggers gather feedback on whether people are saving/shifting/spamming/etc. their posts?
chrissulli says
You change someone's life and that is lower value than send, spread, subscribe?