Last time we talked about Facebook, I briefly explained why my church has both a Page and a Group and how we use them both differently. Today, I’d like to take just a small amount of time to offer you two small tips that can make your job a whole lot easier. One tip works in Groups and Pages, while the other only works for Pages. We’ll start with the one that works on both first: Pinning.
Pinning: Not Just for Pinterest Anymore
One of the reasons I like having a Facebook Group for our church’s internal communication is that everyone can share and every gets notified when someone shares. What can be frustrating, though, is when one of the pastors has posted something important and/or urgent that we want/need seen by the most people possible and then it gets bumped down the feed. The solution to this minor issue?
Pinning the post.
Now, despite my cleverly written heading, this has nothing to do with pinning as Pinterest is concerned. The term “pin” is used in the sense that the post has been stuck to the top of the feed and will stay there, resisting gravity, until the pin has been removed. To pin a post, simply click the down arrow on the right hand corner of the post and select “Pin Post.” Yes, it really is that easy.
Highlighting: Making Your Posts Double Wide
Every now and then, my church has a huge event that we want to make sure everyone hear’s about weeks in advance. One of those events was our Flashlight Easter Egg Hunt. We developed some artwork for it to be specifically shared on Facebook, but I didn’t care for how it looked as an image stuck in one dinky column of our Facebook page. Thus, I said to myself, “There has to be a way to force an image across two columns.” And so my quest was born.
And within five minutes, I had my answer. Thanks Google. That same down arrow that you clicked in the group to pin the post? Click it on any post on your Page and you’ll see the option to pin or to highlight which will make that post span two columns. Boom! Of course, you could also pin the post, instead, to keep it at the top of your Page, but I think the highlight more visually appealing. Then again, if you need a post to stay at the top, pinning is what you need. It really depends on the information you have want to present. Personally, I think I’ll highlight posts from time to time to break up the monotony of my page.
That’s it, folks. That’s your tiny tutorial for this week. Hope this helps you make your church’s Facebook Groups and Pages even more useful as you engage people for the Kingdom.