Here we are, already at the third part of this series of indefinite length (and questionable value), but I am not waning in excitement because this post is boasting a little tidbit that I was super pumped to learn about! Are you excited? Should I stop wasting time? Are you annoyed yet? Ok, sorry, let’s move on.
Are you ready? Huh? Ok. I’ll stop.
One of my biggest issues with Facebook Groups was that I couldn’t auto-post to it, couldn’t schedule posts. Frustratingly, I would have to manually share/post anything important from our RSS into our group. Not cool, Zuckerberg.
But then, the clouds parted and an old friend brought me a new solution…
HooteSuite: My New Best Friend
I was tinkering around in HooteSuite, which I use to schedule posts for my church’s social media accounts, namely Facebook, Google+, and Twitter. Now, my church administers two Facebook Pages, one for our campus and one for our church network. The church network page, in many ways, has been mothballed, so I thought I’d drop it from HooteSuite. In doing so, I wondered about adding a new social media platform. That’s when, in the add window, I saw something absolutely amazing: I could now add a Facebook Group!
What does that mean?
It means I can schedule posts across all of our major communication outlets, including our Facebook Group, where we’ll get the most engagement from our members. It also means, since HooteSuite can publish RSS feeds, that I can have all of our blog posts sent right to the group, while Jetpack sends the rest to the Page, Twitter, and Google+.
This really is a fantastic bit of info, folks. Facebook Groups are my favorite way of engaging my church people, and now I can schedule that post just like I would a post being sent out to the wider social media “public.” And of course, I say “public” because very few things, if any, on social media are private.
I hope this tiny tip helps you. I feel like this is going to seriously revolutionize the way I approach social media. See, I work part time, and I can’t access social media from my work’s wifi, nor can I pull my phone out to make a post. Thus, I’m limited to engaging my people on Facebook from whenever I wake up till about 7:30am and then I’m off until around 4pm.
That may not seem like a big deal, but I recently found that the “sweet spot” for our group during the week is an 8:00am post.
With Hootesuite, I can now do just that.