There’s already a great conversation already swirling around on Nick’s blog about Customization and Web Church and how “success” might be measured in one’s ability to “customize the experience.”
A few comments pointing to “spiritual authority” and issues of “consumerism” point out the obvious holes in the argument, but I think I understand the essence of what Nick is saying.
There will always be a fine line of keeping the authority of scripture fast as well as providing “relevancy” and “culture contextualization” into the mix. It’s a tension that we must live with and one that we’ll be grappling with for a while, especially since Web Campuses and Online Experiences are still very young and new.
And culturally, we in an economy of choice online, where we desire the ability to “customize” our experiences. What do we do with that?
I’d like to think that we’d strive to be creators of experience, in the boundaries and guidelines of Scripture, in a way that is both in line with the context in which we serve and being cognizant of the culture in which we find ourselves in. The problem, of course, is that what I just wrote is laden with issue and interpretation.
One of our goals, then, should be to provide avenues of discussion so not as to dogmatically proclaim one particular practice and methodology as right but rather be open to humble dialogue.
But back to the question: “Is customization a sign (or differentiating factor) for the web campus experience?” Or perhaps, if you dare, what does “success” really mean for the online?