[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here]
Can I have a moment of utter honesty here? Like, I’m going to step on people’s toes? I feel like the Church as a whole is being hurt by church marketing. It feels like a rat race to the top. I see so many blog titles to include “How To Get Your Church More Influence” or “Top 4 Ways To Get Your Social Media Posts Seen” or “The One Way To Get Your Newsletters Opened.”
It feels self-serving and silo driven where my church is pitted against your church with potential and current congregation members as the “number of sales.” Yuck.