Coca-Cola has a new look this summer in the UK and Australia. They’ve decided to scrap their “Coca-Cola” name for yours! That’s right! Coke took the top 150 names in the UK & Australia and put those names on their labels. They also made an individual song for each name.
Creative marketing at its best?
Is this a good bit of advertising? What would you give to find your name?
Is this something the church could tap into? Or just a waste of time?
Joanna says
They did it here in Australia a year or two ago and it seemed to work brilliantly. Heaps of people were making an effort to find a bottle with their name and posting facebook photos with the bottle once they had done it
vietchristian says
I see brand name on pencil, bookmark, key chain… If your brand name is on the bottle, giving free drink at a summer conference is cool.
Eric Dye says
This is an awesome idea.