The world is a huge place, but with technology, it can seem like such a small world. Yet even with countries side-by-side, people are separated by anger, violence, and hate that many times is blind and ignorant that led to the initial conflict. Coca Cola seems to be trying to bridge this gap in ways that are both inviting for people to use their vending machines as well as inspiring for the Church to continue to find new and inventive ways to share the love of Christ with those that need to be loved on.
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Here is what Coca Cola wrote on their YouTube channel description:
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
How can you take this for new inspiration for your faith?
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