The best part about being a social media specialist for my ministry is the ability to not only regularly engage staff, volunteers, and those that might be interested in the ministry, but the ability to respond to comments, questions, and content that others post on social media with our hashtags or directly onto our account. I find more value in responding to people’s comments than receiving 10 likes on a post. One creates a dialogue, the other is some vague understanding that maybe people have actually viewed our content but not engaged enough to leave a message.
Church social media needs to focus on this type of engagement. Here are some tips for you to improve your social media communication.
Here are the top three stats from the infographic:
- While social media user growth is good, consumer brand engagement has spiked nearly 9x faster.
- The average response time is 10 hours, if they respond at all…
- For every 1,000 followers on Twitter the average brand receives 60 direct messages and for every 1,000 Facebook fans they get 39 private messages.
[Click for Larger]
What does it mean to engage on social media with customers and congregations? Are you and others being effective?