With the rise of Social Networking and smartphone use, finding ways to exploit it for marketing purposes have become more and more creative, as it isn’t a simple thing to get your hands around.
I’ve heard of Twitter and Facebook parties, which basically works like your typical Avon, Tupperware, or Pampered Chef party, but everyone attending keeps their smartphones ready to blast Facebook and Twitter feeds.
Other marketing campaigns are far more advanced than that, they usually involve down loading an app that eventually ends up being forgotten or deleted.
Burger King, however, may have finally came-up with a great way to integrate this by rewarding their users in a easy and useful way:
Isn’t that great!?!
Burger King’s “Status Trader” was done as a case study, but I think this is something that could really take-off. You could even build it into a FourSquare type of system, where all you need to do is Tweet/Facebook that your eating lunch at Burger King, and behold, you recieve a $1 of your meal.
What do you think? Would you use it?