Bobby Gruenewald is the Innovation Leader and Pastor of LifeChurch.tv, and there are probably very few who could hold that title with good conscience.
(It is such a cool title…)
But like most of the team over there, it’s not about their titles and not even necessarily about their specific roles within the organization, but about what God is doing through them and through their ministry, especially in the online context, and Bobby knows a few things about “online.”
In a recent article in Worship Leader titled Web 2.0 with Bobby Gruenewald, he shares some valuable insights about Church Online and a particular segmentation strategy that’s worth repeating here. He fields a question about the recipients of their ministry online.
Bobby says:
A wide variety of people show up at Church Online, and you could loosely describe the community there in Four Segments:
- Distant: People who are outside the physical reach of the Church.
- Curious: People who would prefer to explore their interest in spirituality in an online context.
- Mobile: People who are a part of our church, but are looking for an option to worship together because they are traveling or displaced.
- Digital: People who prefer to experience much of their community in an online context.
I think this is great, and definitely a smart thing in terms of managing engagment and tracking effectiveness.
How are you segmenting your experience and managing it? Do Bobby’s thoughts help you at all?
Great stuff LifeChurch! Keep it up.
On a sidenote, I’ll be attending the National Worship Leader Conference in 2 weeks from today… Anyone else going to be there? I’ll be speaking about North Point Online and our strategy alongside Chance Mason, the CEO of 316 Networks.
stephenbateman says
Gwald (don't know him..just can't spell it..) is a genius.
Question: 'ideally' do the digital people, who simply prefer digital community, stay there forever?
human3rror says
that's a great question stephen. not sure if the goal is to let them stay there or to move them to a physical locale…
stephenbateman says
probably depends from church to church.
human3rror says
yes, i agree. northpoint's strategy is to move people.