Did you hear what Dropbox did after losing 27,000+ files?
Unfortunately, they didn’t do much. 🙁
Kenny Jahng joined the ChurchMag Podcast and told his story of losing more than 27,000 files and how Dropbox lost an opportunity to turn a #FAIL into a #WIN. During our conversation, I asked Kenny what the Church could learn from Dropbox’s lackluster response:
Kenny Jahng Tells Us What the Church Can Learn from Dropbox’s Lackluster Response
This is exactly what so much church communication is lacking.
“We are all in it together.”
Unfortunately, the church often—and sometimes unwittingly—takes an ‘us’ versus ‘them’ approach to communication. Our communities and the halls of public opinion become like an episode from LOST, where those stranded on the island are warring with ‘The Others.’
Kenny’s principle is just that.
From this principle, all communication takes on an entirely different tone. From Sunday morning announcements, to the church’s doctrinal statements on controversial topics, treating each other as fellow human beings who are equally cherished and in it together will set an impressionable tone on everything we are trying to communicate.