[Find all posts in the Mind the Social Media Gap seriesĀ here.]
The foundation of your ministry’s social media account is where everything gets built from. Before we get too far, we cannot skip the last step as this defines where we are putting our foundation. So if you have not done the work there, you will not be as effective you could be here.
As we figure out the foundation, we need to recognize that this defines where, when, how, what and to whom we are sending out social media posts. I personally have three philosophies at this point:
- The more specific that we are here, the more powerful each tweet is.
- Trying to do it all will overextend us. We need to have a primary, secondary, and maybe tertiary social media account. Everything else is simply spamming and unrelational.
- Creativity, out-of-the box thinking will serve us well here.
[Read more…] about Mind the Social Media Gap: 02 Creating the Foundation