[This post is part of a Book Club book series where we take a deep dive into Building A StoryBrand by Donald Miller. To check out all of the posts, view the table of contents here]
When people talk about a secret weapon, usually my mind goes to heroes versus villains in comic books or cartoons. The secret weapon is usually this rare treasure our hero took nearly the entire episode or movie to find and in one swipe, the enemy is gone. For our villans, I have this view of a secret weapon like that of Star Wars, a laser beam that is way overpowered, overly complex, and one little glitch and everything falls a part.
In this chapter, we are introduced to StoryBrand’s secret weapon. There’s a lot of marketing noise and unless you are really clear in your communication and focused on your customer’s story you’re not getting through