We can do nothing well in a consistent manner without being intentional. This is why planning is important. Coming up with a strategy focuses effort. The same applies to church communications. Before you tweet, create the bulletin, or post an ad on Facebook, you need to be clear on why you’re doing it. To be effective, crafting messages with care is important. Make sure you send it the right way to the right platform is another piece of the puzzle. These are a few of the things we’ve looked at in relation to church communications strategy.
It matters who writes a book. Not only that, but how they write it is as important. We want to read books by people who have something helpful to say. We prefer people with a fair knowledge of stuff. Oh, not speaking geek from dizzying heights is necessary. Being relatable is another must. Right? I mean what else could one look for in a book besides a ton of laughter and pictures. Books with pictures are the best. (Am I the only one who used to check out books from the library based on how many pictures they had?) “You’ve Got This” – A Pep Talk For Church Communicators by Kelley Hartnett, checks these and other boxes.
The New Year is more than a date change for many people. It is also a time of recalibrating, setting resolutions and goals (I chose one word instead of a set of goals or resolutions.) At this time, people tend to commit to doing something about their spiritual formation also. They commit to attending church more often or being more active in small groups. Prayer and Bible reading are also included in some of these personal goals. For this post, I’d like us to focus on Bible Reading plans on mobile.
Let’s start with a quick recap. Developing a church communication strategy starts with a clear why, well-considered overarching messaging and great regard for the audience. The next consideration will be on the platforms. That is, the mediums you choose to communicate with your audience. Again, your choice of communication platform must be done with care. In this post, we’ll look at a few factors to consider when choosing channels to communicate through.
A communication strategy for your church is imperative. It helps you stay consistent across communication platforms. To get some ideas about messaging you can read an earlier post here. Related to the message is the audience. They are a critical part of any communication strategy. It is obvious but a reminder is always in order: always be mindful of the audience. We could say that the church’s audience is everyone but that’s not helpful.
I love the Church. I know and believe the local church is God’s plan. One of the analogies used to describe the church is household. A family is also another appropriate way to describe the church. And, as with any family, you (should) love your family even with its dose of crazy. Every family has its weird aunt, uncle, sibling, and share of its dad jokes. Growing up in the church might have also allowed me to have a weird unique perspective on stuff.
Every now and then, like we all do, we invite a friend home. And, we all know how invitations can come with anxiety. You know how you hope dad doesn’t try to act cool for your friends. Hopefully, your sibling doesn’t do something to embarrass you. You don’t want your cousin making your guests feel awkward. There are a few things I wish church people would stop doing.