This has been an interesting exercise for me. As we’ve worked our way through the book I’ve had many scenarios I’ve thought about the application form. From a business setting, which StoryBrand is for, right through to church comms. Not only that, but it’s also made me think through how well we communicate Christ’s message. Particularly for people exploring the Christian faith. Thus, on the church front, chapter 9 made for an intriguing read for me.
In a word association game, Billy Graham is likely to come up when one mentions evangelism. Growing up as a farmer’s son with interests typical of teenage boys of his generation, he came to faith at a crusade. After going to seminary, he preached through crusades, radio, television, and writing. Besides his autobiography and other works, a documentary on him is on Netflix. Dubbed, “Billy Graham — An Extraordinary Journey”, the hour-long documentary is a highlight reel.
Now that I’m a few chapters in after my review of Chapter 3, I think I could’ve done a better job there. I almost think I tried to preempt the entire book from the introduction of the SB7 Framework. If you’ve been part of the bookclub we hope you’ve been enjoying the journey with us. Chapter six builds on the previous one. Chapter Six: And Meets A Guide is unpacks the third component of the StoryBrand Framework. It builds on Chapter Five: Has A Problem. The premise of this chapter is obvious from the onset.
Despite web development and social media advancements, some things will not change. These unchanging principles help us keep some important things in sight. In an earlier post, Engage, Respond and Answer, we explored the principle of engaging people. In this post, we look at another Online Presence 101 Principle: Basic Information. The number of rebrands and freshening up content doesn’t change the fact that information is still important.
If I wasn’t part of the ChurchMag Book Club and responsible for a review of a chapter I wouldn’t have made it to Chapter 3. It could be me being impatient. Why did he have to spend three chapters (including the introduction) making a case for the framework/book? I bought the book already didn’t I? It could be that I was in a hurry with other things when I started the book. He could’ve spent less time and words on the first three chapters. Those first three chapters felt like a never-ending cheesy TV infomercial, lauding praise of a product. In this case the StoryBrand book itself.
“Having an interest in how churches leverage tech could’ve made me more sensitive.” That’s one of the thoughts I had after an experience with a church online. This experience? Because I couldn’t find their website I searched for them on Facebook. I asked for service times until 363 days later. No kidding. Two days shy of a year, I got a response. I chose “response” because it wasn’t an answer to my simple question: “What are your service times?”